Nissan, Star Wars Team Up to Educate People About Autonomous Driving
How can the newest Star Wars movie help drivers understand the concept of self-driving vehicles?
“People understand drones and force fields,” Jeremy Tucker, vice president of marketing, communications, and media for Nissan USA said to The Verge. “People talk about brakes and airbags, but cars offer so much more these days.”
To make their point, Nissan paired with Lucasfilm and fabricated seven special versions of its vehicles to pair with the movie Star Wars: The Last Jedi. The film company selected the Altima and Maxima sedans, two Rogue SUVs, and the Titan pickup and paired them with characters from the movie.
One example is the Kylo Ren Maxima, which features red lighting on its underside that mimics the evil character’s lightsaber. A single block of milled aluminum along the fascia forms a mask similar to the character’s.
While the vehicles won’t appear in any dealerships, some of the Last Jedi-themed parts are available for sale now.
The vehicles will be displayed at the Los Angeles and Detroit auto shows and help explain Safety Shield — Nissan’s umbrella of driver assistance technologies. Safety Shield includes ProPilot Assist, which performs some steering and braking functions for drivers at highway speeds. The technology is featured on the 2018 Nissan Leaf and Nissan Rogue.
See all the vehicles in this post from The Verge.